Elizabeth Peña
Elizabeth Peña
Passionate about life and learning.

Hi there! I’m a creative marketing professional who specializes in digital content and social media management.

About Elizabeth

Elizabeth’s well-rounded marketing background solidifies her as a candidate who is able to wear many hats. Elizabeth began her career in marketing sales and analytics but always found herself drawn toward the creative side of advertising. During her sales job, she began working closely with the graphic designers to create mock ads for local and national advertisers by writing copy and laying out the components for both digital and print placements. Elizabeth has faced some challenges along the way as she made her transition from account management and sales into the creative side, but she believes this is the right path for her and will continue to do whatever it takes to be successful. 

As an media manager, content manager and social media manager, Elizabeth has had the pleasure of working with several local and national clients including Live Nation, the Marines, KBB, AutoTrader, Anti-Defamation League, Broadway in Atlanta and the Atlanta Falcons to name a few. Not only is Elizabeth well-versed in digital marketing, but she is also an experienced content writer, social media manager, event planner, creative writer, public relations representative and web maintenance liaison. 

Passionate is the word most use to describe Elizabeth. She is passionate about her work and helping others succeed, especially her clients. Elizabeth’s passion project, Bullet Music, has given her the chance to lead and manage teams of over 40 creatives while balancing projects and acquiring sponsorships for their events. 

Elizabeth enjoys making her work environment fun and laid back while allowing the client feel confident about projects when they are in her hands. She also has the ability to marry ideas with both an analytical and creative point of view, making her the perfect addition to any team. 

Services

  • Content Management

  • Social Media Management

  • Public Relations Campaigns

  • Digital Marketing Campaigns

  • Event Production

Resume

 

PROFILE

Over eight years of marketing, media and advertising experience.

WHO AM I?
Able to effectively coordinate campaigns and strategies, manage teams through projects from start to finish. A skilled communicator who establishes rapport and promotes cohesiveness among teams. An organized, detail-oriented self-starter who can effectively multitask and stay calm under pressure. Outstanding leadership skills; enlists the support of the entire group and aligns the team to achieve one ultimate goal. Ability to delegate tasks and ensure timely project completion within a team environment. Strong meeting and planning facilitation skills; creative, resourceful and flexible workflow. High-energy, confident professional with an infectious enthusiasm for technology.

EXPERIENCE

January 2018 - Present

Dutchmans Designs

Marketing Director

Grow online revenue by 2,000% year over year. Implement a marketing campaign that drove the most successful sale of the store's history. Create branding consistency across all four locations and cohesiveness across the website, social media email marketing, and in-store promotional materials. Work with web designer, store and warehouse to implement additional products on the website and marketing initiatives to promote them. Rebrand Instagram account to reflect a modern furniture store, increase following and created Instagram story guidelines for each of the four locations. Select key advertising partners and sponsorship opportunities to develop unique marketing moments to create experiential social media marketing opportunities. Coordinate in-store events to network with key members of the design community. Identify key influencers in the communities surrounding the stores and partner for successful influencer social media marketing campaigns.

January 2018 - Present

Anti-Defamation League

Media Specialist

Maintain an average of 12 news stories per month in publications such as Huff Post, Univision, New York Times, Jewish Journal and The North Star. Effectively run press conferences with several groups of our coalition members and collaborate on media and social media efforts. Develop relationships with key members of the local media from Atlanta Journal-Constitution, WSB-TV, 11 Alive, Atlanta Jewish Times and CBS. Developed and implemented a strategic plan to grow the social media audience by 50%. Engage our community on social media by producing creative and compelling content and manage the day-to-day execution of social media messaging. Update and write copy for the website pages and blogs. Develop, implement and manage overall marketing strategies and community partnerships to promote annual concert fundraiser and statewide hate crime legislation.

September 2016 - January 2018

Freelance

Marketing Projects

Founder of Bullet Music, an Atlanta-based online music magazine. Write all web, press kit and social media copy. Edit copy and content for features, reviews and news stories. Grow website and social audiences consistently month over month. Develop monthly content and event sponsorship opportunities. Oversee staff and contributors.

News storywriter for WABE.org. Successfully pitch and write news stories. Foster relationships with editors who also oversee Atlanta Planit.

SEO-driven native content writer for various clients at Cox Media Group using Skyword platform. Build relationships with directors at Cox Media Group across radio, television and newspaper outlets.

Social media copywriter at J. Walter Thompson Atlanta for Marine Corps Recruiting. SEO website rewrites for Marine Corps Recruiting.

Social Media Copywriter for Thought Horizon writing tweets for CEOs in the telecom, waste and social media automation industries.

SEO blog writing for Sumo Media, Inc.

Marketing Manager for Engineered Comfort Specialist. Create and launch our “Green Initiative” by researching and presenting a detailed plan including press releases to distribute to local media outlets with talking points. Develop strategy and tactics on how to implement the program and improve overall eco-friendliness. Start live Facebook and YouTube “How-To” video series by writing weekly content and directing owner on talking points to generate traffic to social media channels and website. Manage relationships with graphic designer and web design team as the key point of contact during website overhaul. Write bi-monthly blog posts for website and social content. Coordinate B2B and B2C marketing events. Manage Facebook and YouTube.

Sept. 2015 - Sept. 2016

360i

Digital Media Account Manager

Stay abreast on industry updates by monitoring all media including social, traditional and web content for Cox Automotive and Brinker International Restaurants, keep the team in the loop on breaking news. Work with team and client to create yearly business plans and manage the plan from concept to execution. Manage day-to-day projects, provide weekly pacing report, update internal and external daily and weekly tasks, work with finance and billing
to provide end of month numbers internally and externally. Provide meeting notes, develop QBR, communicate projects/tasks to internal search and display team and set deadlines, own communication with native content vendors such as Outbrain and Taboola, maintain master PSID document, own communication with client on reporting issues.

July 2012 - September 2015

Cox Media Group

Business Development and Account Management

Build and maintain relationships with clients as their key point of contact. Present creative marketing and advertising solutions using multimedia platforms. Clients relied heavily on recommendations presented keeping their KPIs in mind with effective strategies and tactics backed by market research. Develop cross-promotion of clients with content team moving from strictly traditional marketing to content marketing and native advertising. Manage and maintain $3 million in revenue on tier accounts. Increase yearly incremental advertising revenue up to $110k on key entertainment, sports and high-end local retail accounts. Collaborate with design, billing and digital ad ops teams directly to increase sales and ensure white-glove client service. Assist marketing with planning and execution of quarterly magazine events for clients.

KEY SKILLS

SEO Writing, Copywriting, Content Management, Digital Marketing, Creative Writing, Editing, Social Media Management, Public Relations, Brand Awareness, Storytelling, Account Management, Video Editing, Photography, Media Relations, Market Research, Strategic/Tactical Planning, Campaign Development, Data Aggregation, In-Depth Research

PROGRAMS

Google Analytics, Adobe Creative Suite, iMovie, Salesforce, Mailchimp, Squarespace, Wordpress, Cision

EDUCATION

Georgia State University - Bachelor of Journalism, Concentration Public Relations, Minor Political Science - May 2011

WRITING SAMPLES

(Note: Liz Turcotte is my maiden name)

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Testimonials

Liz is one of the most competent workers I know - she is very conscientious of her work and is customer centric! She works hard to educate herself to stay up with the latest digital trends which she implements in her day to day work. The knowledge she gleans for herself she is willing to share with others to make the team better and more informed. Liz is a team player, always in a great mood and she inspires others to be better. I loved working with Liz at Cox Media Group!
— Sabrina Childers, Multi-Media Account Executive at Cox Media Group
Liz has a deep passion for journalism that is constantly fueling her motivation. She is one of the hardest working journalists I have had the pleasure to work with. A strong-minded woman who is not afraid to challenge ideas and the status quo, she uses her ability and personality to be productive and expand on ideas to create unique and engaging articles.

I would highly recommend hiring Liz as a journalist or freelance writer.
— Ramzi Salamoun, Product Manager at Kabbage
Liz is a go-getter who knows how to get stuff done!
— Grace Kelly, Professional Photographer
Liz is very creative and savvy at everything she does. While we worked on the same team, she was always helpful and insightful. She is a great addition to any team
— Frank Duke, SEO Manager at Chemistry

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